The 5-Minute Rule
Here's a stat that should terrify every tradie:
Not the cheapest. Not the most qualified. Not the one with the best reviews. The first one who picks up the phone.
When someone's got a burst pipe or a dodgy power point, they're not shopping around. They're calling until someone answers, then booking that person.
But You Can't Always Answer
You're under a house. You're on a roof. You're elbow-deep in a switchboard. You're driving between jobs.
The reality of trade work is that you're often in situations where answering the phone is impossible or unsafe.
So what happens to those calls?
- Some leave voicemails (that you forget to check)
- Some send texts (that get buried)
- Most just call the next number on Google
"I checked my phone logs — I was missing 4-5 calls a day during busy periods. That's potentially $2,000+ in jobs, gone." — Cam, Plumber, Sydney
The Compound Effect
Miss one call, lose one job. Doesn't seem like a big deal.
But think about it over a year:
- 5 missed calls per week
- Even if only 2 would've converted
- At an average job value of $500
- That's $52,000 per year walking out the door
And that's a conservative estimate.
The Solution Isn't "Answer More Calls"
You can't clone yourself. You can't be on the tools AND on the phone.
The solution is having someone — or something — respond instantly on your behalf. Capture the lead. Get the details. Book the job or schedule a callback.
AI can do this 24/7. It doesn't take lunch breaks. It doesn't get stuck in traffic. It doesn't have its hands full of copper pipe.
Never Miss Another Lead
See how AI can respond to every enquiry in under 2 minutes.
Get My Free AuditThe Bottom Line
Your competitors aren't better than you. They're just faster at picking up the phone.
Level the playing field — or better yet, tilt it in your favour — with instant response automation.